Building a Better Business Culture
- darapinke
- Mar 14, 2024
- 0 min read

Culture, strategy, engagement - all commonly used words in the Human Resources space. But what does it really take to build better business culture? And even trickier...how do you positively impact a culture that is negative, toxic, or indifferent? Leaders have faced these questions time and again when opening a new business unit or walking into a role with an already established culture in place.
Culture and engagement are outcomes. They're the accumulation of multiple touchpoints and interactions that occur across your business every day. They are not what you put up on the wall, publish on your website or share with your job postings (although hopefully these are reflections of your company culture). Sometimes it seems leaders are looking for "the" program or initiative to drive positive organizational culture - the one thing they can do or launch or post that will guarantee employee engagement. Unfortunately, it's just not that easy...but it can be simple.
Start by looking at how you attract and hire people into your team. Is there a direct line of sight between whatever filters you use (assessments, competency-based questions) and how you measure and reward performance? Are the interview steps designed to communicate your culture, values and expectations to a potential employee? Does your careers page and job postings line up with everything else? Tackling the alignment of your talent acquisition process with company culture is a great place to start - and helps prospective employees understand what they are likely to experience when working for you. Who doesn't love a clear set of expectations?
Next week, we'll look at onboarding and orientation and how the simple, thoughtful things are the difference between mediocre and memorable. See you then!
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